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Monday, 27 October 2014
960 Music Group: Record Label To Sign Contract With Project Fame Winners
960 Music Group And Ultima Productions
announce new partnership.
The 960 Music Group today announced a
landmark partnership with Ultima Productions
aligning the two companies’ interests in driving
digital growth, breaking new music barriers, and
creating new marketing opportunities for MTN
Project Fame Season 7 Winners/Finalist.
The partnership will initially focus on the A&R,
promotion, marketing, distribution and
monetization of MTN Project Fame Season 7
Winners musical content. It will also provide the
Winners of MTN Project Fame West Africa the
opportunity to gain real-world experience after
the show.
Mark Redguard, CEO of 960 Music Group,
remarked that he was excited to work with one of
the biggest talent producing shows in Nigeria and
firmly believed that the partnership would be one
of the most fruitful partnerships the Nigerian
Music Industry had ever seen. Redguard
continued, “The team at 960 Music understands
that old formulas don’t work as well as they must
in the digital age, and that we have to think
differently to build a robust future for the music
industry. Today, music companies and Media &
Entertainment companies need to be more
supportive of each other’s needs. This
partnership begins that new era, and will help
both companies thrive in the reality of the African
Music Scene and the digital world”.
A spokesman for Ultima Productions, speaking on
its choice of The 960 Music Group, noted that “The
960 Music Group is paving the way for what a true
21st century African based music company can be
– a music company built for Africa and the digital
age. We couldn't be more thrilled to be their
partner in building these exciting new markets
and promoting Winners of Project Fame in
innovative new ways. This is a win for all parties –
for artists, who will enjoy heightened and
guaranteed exposure within the music industry
fraternity; for their fans, who will have the
enhanced ability to find and listen to their music
wherever and whenever they want; and all music
lovers participating in the new digital
marketplace.”
As a kick-off, Geoffrey, the latest MTN Project
Fame Season 7 winner will make his debut
performance on Wednesday, October 29th, by
opening for legendary Rapper, M.I at Industry
Nite, holding at Spice Route, Victoria Island.
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